000			03503nam a2200505 i 4500
001			2018418359
003			DLC
005			20190816163536.0
008			181212t20182018onc b 001 0 eng
010			_a 2018418359
015			_a20189008415 _2can
016			_a(AMICUS)000045288223
020			_a9781487503901 _q(hardcover)
020			_a1487503903
020			_a9781487522988 _q(softcover)
020			_a1487522983
035			_a(OCoLC)on1035312787
042			_alccopycat
040			_aNLC _beng _erda _cNLC _dOCLCO _dOCLCF _dTOH _dCUS _dWEA _dYDX _dGSU _dDLC
050	0	0	_aHF5821 _b.R84 2018
082	0	4	_a659.1/042 _223
084			_acci1icc _2lacc
084			_acoll13 _2lacc
100	1		_aRutherford, Paul, _d1944-
245	1	4	_aThe adman's dilemma : _bfrom Barnum to Trump / _cPaul Rutherford.
264		1	_aToronto ; _aBuffalo ; _aLondon : _bUniversity of Toronto Press, _c[2018]
264		4	_c©2018
300			_ax, 456 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 331-435) and indexes.
505	0		_aIntroduction: enter "Don Draper," 2007 -- Prelude: the con man, the adman, and the trickster: Herman Melville, The confidence-man: his masquerade, 1857 -- The huckster's game -- The rise of the advertising agent -- The chronicle of struggle -- A worrisome dominion -- The gospel of creativity -- A tyranny of signs -- Conclusion: deception and its discontents: farewell "Don Draper," 2015 -- Afterword: the triumph of the huckster: Donald J. Trump, republican nomination acceptance speech, 21 July 2016.
520			_a"The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity."-- _cProvided by publisher.
650		0	_aAdvertising _xSocial aspects.
650		0	_aAdvertising _xHistory.
650		0	_aAdvertising executives _xHistory.
650		0	_aAdvertising in popular culture.
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh
650		7	_aAdvertising. _2fast
650		7	_aAdvertising executives. _2fast
650		7	_aAdvertising in popular culture. _2fast
650		7	_aAdvertising _xSocial aspects. _2fast
655		7	_aHistory. _2fast _0(OCoLC)fst01411628
999			_c234277 _d234277