000			01908cam a22003374a 4500
001			2012021426
003			DLC
005			20190729104745.0
008			120611s2012 nyu b 000 0 eng
010			_a 2012021426
020			_a9781250002952 (hardcover)
020			_a9781250017505 (e-book)
040			_aDLC _cDLC
042			_apcc
049			_aEY8Z
050	0	0	_aHM742 _b.M4596 2012
082	0	0	_a302.23/1 _223
100	1		_aMendelson, B. J.
245	1	0	_aSocial media is bullshit / _cB. J. Mendelson.
250			_a1st ed.
260			_aNew York,N.Y. : _bSt. Martin's Press, _c2012.
300			_a227 p. ; _c19 cm
504			_aIncludes bibliographical references (p. [187]-227).
505	0		_aAn introduction: bullshit -- Our terrible, horrible, no good, very bad website -- Astonishing tales of mediocrity -- "I wrote this book for Pepsi" -- Social media is bullshit -- Social media is bullshit -- There is nothing new under the sun-- or on the web -- Shovels and sharecroppers -- Yeah, that's the ticket! -- And now you know-- the rest of the story -- The asshole based economy -- There's no such thing as an influencer -- Analyze this -- Some kind of monster : meet the people who made the myth -- Maybe "social media" doesn't work so well for corporations either? -- Kia and facebook sitting in a tree-- -- How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- How to succeed in (selling) bullshit without really trying -- How to create and spread bullshit in seven easy steps -- And the answer is-- -- How to really make it on the web -- Everything you will ever need to know about marketing -- Recap -- The anti-social media manifesto -- Endnotes -- Acknowledgments.
650		0	_aSocial media.
650		0	_aMarketing.
948			_au352786
949			_aHM742 .M4596 2012 _wLC _c1 _hEY8Z _i33039001213171
596			_a1
903			_a22856
999			_c22856 _d22856