000			03486cam a2200313 a 4500
001			2011032402
003			DLC
005			20190729104735.0
008			110815s2012 mau 000 0 eng
010			_a 2011032402
020			_a9781422131688 (hardback)
040			_aDLC _cDLC _dMiTN
042			_apcc
049			_aEY8Z
050	0	0	_aHF1379 _b.M493 2012
082	0	0	_a330.12/2 _223
100	1		_aMeyer, Christopher, _d1948-
245	1	0	_aStanding on the sun : _bhow the explosion of capitalism abroad will change business everywhere / _cChristopher Meyer with Julia Kirby.
260			_aBoston, MA : _bHarvard Business Press, _c2012.
300			_aviii, 332 p. ; _c25 cm.
520			_a"For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward. As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world? Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them: Ê The obsession with return on equity gives way to more broad-based measurements of success. Ê Adam Smith's invisible hand of the market is redeemed by the "invisible handshake" of collaborative networks. Ê Businesses take ownership of the impacts they now call "externalities." Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun"-- _cProvided by publisher.
520			_a"That global commerce is undergoing a tectonic shift is no secret. What you haven't yet heard, and are probably looking for, is a clear-eyed and cogent view of what the world will look like as this transformation takes shape, including the specific opportunities that will emerge. This book scans the world landscape to provide a vision for the future, and delivers the so-what action items that businesses so desperately need. . This is not a book about the recent great recession or the best policy moves. It's about economic change drawn on a larger canvas, and how it is ushering in a whole new future for capitalism. . Standing on the Sun does not discuss marketing to the "bottom of the pyramid" or success models for doing business in the emerging economies. Instead, it identifies the innovations that will disrupt the patterns of business and governance around the world. It will reveal the nascent, market-leading management solutions that are the very beginning of the next wave. It will offer compelling stories and examples that describe the new measurement of value, the changing nature of scarcity, the value of sustainability, and the pricing of externalities that are all suddenly wide open to reinterpretation"-- _cProvided by publisher.
650		0	_aInternational trade.
700	1		_aKirby, Julia.
948			_au352272
949			_aHF1379 .M493 2012 _wLC _c1 _hEY8Z _i33039001211696
596			_a1
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999			_c22733 _d22733