| 000 | 01010cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 2011038487 | ||
| 003 | DLC | ||
| 005 | 20190729104734.0 | ||
| 008 | 110915s2012 enka b 001 0 eng | ||
| 010 | _a 2011038487 | ||
| 020 | _a9780749465629 (pbk.) | ||
| 020 | _a9780749465636 (e-ISBN) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.B778 2012 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 | _aBurcher, Nick. | |
| 245 | 1 | 0 |
_aPaid, owned, earned : _bmaximizing marketing returns in a socially connected world / _cNick Burcher. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2012. |
||
| 300 |
_axiv, 279 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aOnline social networks. | |
| 650 | 0 | _aDigital media. | |
| 948 | _au352262 | ||
| 949 |
_aHF5415.13 .B778 2012 _wLC _c1 _hEY8Z _i33039001211753 |
||
| 596 | _a1 | ||
| 903 | _a22723 | ||
| 999 |
_c22723 _d22723 |
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