000 | 00959cam a2200313 a 4500 | ||
---|---|---|---|
001 | 2011048789 | ||
003 | DLC | ||
005 | 20190729104722.0 | ||
008 | 111208s2012 nyua b 001 0 eng | ||
010 | _a 2011048789 | ||
020 | _a9780071782821 (hbk. : alk. paper) | ||
020 | _a0071782826 (hbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
049 | _aEY8Z | ||
050 | 0 | 0 |
_aHF5415.1255 _b.G673 2012 |
082 | 0 | 0 |
_a658.8/02 _223 |
100 | 1 | _aGoodson, Scott. | |
245 | 1 | 0 |
_aUprising : _bhow to build a brand--and change the world--by sparking cultural movements / _cScott Goodson. |
260 |
_aNew York : _bMcGraw-Hill, _cc2012. |
||
300 |
_axiii, 256 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aSocial movements. | |
948 | _au352093 | ||
949 |
_aHF5415.1255 .G673 2012 _wLC _c1 _hEY8Z _i33039001210169 |
||
596 | _a1 | ||
903 | _a22578 | ||
999 |
_c22578 _d22578 |