000 00959cam a2200313 a 4500
001 2011048789
003 DLC
005 20190729104722.0
008 111208s2012 nyua b 001 0 eng
010 _a 2011048789
020 _a9780071782821 (hbk. : alk. paper)
020 _a0071782826 (hbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
049 _aEY8Z
050 0 0 _aHF5415.1255
_b.G673 2012
082 0 0 _a658.8/02
_223
100 1 _aGoodson, Scott.
245 1 0 _aUprising :
_bhow to build a brand--and change the world--by sparking cultural movements /
_cScott Goodson.
260 _aNew York :
_bMcGraw-Hill,
_cc2012.
300 _axiii, 256 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
650 0 _aSocial movements.
948 _au352093
949 _aHF5415.1255 .G673 2012
_wLC
_c1
_hEY8Z
_i33039001210169
596 _a1
903 _a22578
999 _c22578
_d22578