| 000 | 02501cam a22003854a 4500 | ||
|---|---|---|---|
| 001 | 2010046009 | ||
| 003 | DLC | ||
| 005 | 20190729104642.0 | ||
| 008 | 101029s2011 nyua b 001 0 eng | ||
| 010 | _a 2010046009 | ||
| 020 | _a9781591843795 | ||
| 020 | _a1591843790 | ||
| 035 | _a(Sirsi) l2010046009 | ||
| 035 | _a(OCoLC)ocn635459572 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBUR _dBWX _dB2A _dVP@ _dILC _dCDX _dDLC _dMiTN |
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| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHD30.3 _b.K38 2011 |
| 082 | 0 | 0 |
_a658.8001/9 _222 |
| 100 | 1 |
_aKawasaki, Guy, _d1954- |
|
| 245 | 1 | 0 |
_aEnchantment : _bthe art of changing hearts, minds, and actions / _cGuy Kawasaki. |
| 260 |
_aNew York : _bPortfolio/Penguin, _c2011. |
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| 300 |
_axxiii, 211 p. : _bill. ; _c22 cm. |
||
| 520 | _aGuy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description. | ||
| 504 | _aIncludes bibliographical references (p. [191]-192) and index. | ||
| 505 | 0 | _aIntroduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion. | |
| 650 | 0 | _aPersuasion (Psychology) in organizations. | |
| 650 | 0 | _aPersuasion (Psychology) | |
| 650 | 0 | _aInfluence (Psychology) | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 0 |
_aManagement _xPsychological aspects. |
|
| 948 | _au350442 | ||
| 949 |
_aHD30.3 .K38 2011 _wLC _c1 _hEY8Z _i33039001092617 |
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| 596 | _a1 | ||
| 903 | _a22098 | ||
| 999 |
_c22098 _d22098 |
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