000			01696nam a2200397 a 4500
001			2011031800
003			DLC
005			20190729104632.0
008			110801s2012 mnu b s001 0 eng
010			_a 2011031800
020			_a9780816675494 (hc : alk. paper)
020			_a9780816675500 (pb : alk. paper)
040			_aDLC _cDLC _dMiTN
042			_apcc
043			_aa-ja---
049			_aEY8Z
050	0	0	_aHF5415.17 _b.S74 2012
082	0	0	_a381/.45791453 _223
100	1		_aSteinberg, Marc, _d1977-
245	1	0	_aAnime's media mix : _bfranchising toys and characters in Japan / _cMarc Steinberg.
260			_aMinneapolis : _bUniversity of Minnesota Press, _c2012.
300			_axvii, 314 p. : _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
650		0	_aCharacter merchandising _zJapan.
650		0	_aCharacter toys _zJapan.
650		0	_aCartoon characters _zJapan.
650		0	_aComic strip characters _zJapan.
650		0	_aAnimated television programs _zJapan _xHistory and criticism.
650		0	_aAnimated films _zJapan _xHistory and criticism.
650		0	_aComic books, strips, etc. _zJapan _xHistory and criticism.
948			_au350019
949			_aHF5415.17 .S74 2012 _wLC _c1 _hEY8Z _i33039001223170
596			_a1
903			_a21941
999			_c21941 _d21941