| 000 | 01412cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 2010035516 | ||
| 003 | DLC | ||
| 005 | 20190729104632.0 | ||
| 008 | 100819s2011 paua b 001 0 eng | ||
| 010 | _a 2010035516 | ||
| 020 | _a9781439903322 (hardcover : alk. paper) | ||
| 020 | _a9781439903339 (pbk. : alk. paper) | ||
| 020 | _a9781439903346 (e-book) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aJK2281 _b.R54 2011 |
| 082 | 0 | 0 |
_a324.7/30973 _222 |
| 100 | 1 |
_aRidout, Travis N., _d1974- |
|
| 245 | 1 | 4 |
_aThe persuasive power of campaign advertising / _cTravis N. Ridout ; Michael M. Franz. |
| 260 |
_aPhiladelphia : _bTemple University Press, _c2011. |
||
| 300 |
_ax, 186 p. : _bill. ; _c21 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects. | |
| 650 | 0 |
_aPolitical campaigns _zUnited States. |
|
| 650 | 0 |
_aAdvertising, Political _zUnited States. |
|
| 700 | 1 |
_aFranz, Michael M., _d1976- |
|
| 948 | _au350018 | ||
| 949 |
_aJK2281 .R54 2011 _wLC _c1 _hEY8Z _i33039001223188 |
||
| 596 | _a1 | ||
| 903 | _a21940 | ||
| 999 |
_c21940 _d21940 |
||