| 000 | 01245cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 16571675 | ||
| 003 | MiTN | ||
| 005 | 20190729104601.0 | ||
| 008 | 101208s2010 xx 000 0 eng | ||
| 010 | _a 2010908947 | ||
| 020 | _a1936236168 | ||
| 020 | _a9781936236169 | ||
| 040 |
_aDLC _cDLC _dMiTN |
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| 042 | _apcc | ||
| 049 | _aEY8Z | ||
| 050 | 4 |
_aHF5415.2 _b.B43 2010 |
|
| 100 | 1 | _aBeall, Anne E. | |
| 245 | 0 | 0 |
_aStrategic market research : _ba guide to conducting research that drives businesses / _cby Anne E. Beall. |
| 260 |
_aBloomington, IN : _biUniverse Inc, _c2010 |
||
| 300 |
_aiv, 80 p. : _bill. ; _c23 cm. |
||
| 505 | _aWhat's wrong with traditional market research? -- The strategic-question approach to market research -- Choosing the right method -- Obtaining the depth required for insight -- Reading the hidden communications of research respondents -- Getting to the heart of respondents' emotions -- Analyzing numeric data to determine what drives markets -- Interpreting results and going beyond the data -- Common pitfalls in market research. | ||
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 948 | _au345717 | ||
| 949 |
_aHF5415.2 .B43 2010 _wLC _c1 _hEY8Z _i33039001219350 |
||
| 596 | _a1 | ||
| 903 | _a21570 | ||
| 999 |
_c21570 _d21570 |
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