000			02206cam a22003974a 4500
001			2011004316
003			DLC
005			20190729104456.0
008			110203s2011 nyu 000 0 eng
010			_a 2011004316
020			_a9781592404810
020			_a1592404812
035			_a(OCoLC)ocn671703573
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBUR _dBWX _dVP@ _dCDX _dDLC _dMiTN
042			_apcc
043			_an-us---
049			_aEY8Z
050	0	0	_aHF5415.1 _b.S76 2011
082	0	0	_a306.1 _222
100	1		_aStoute, Steve, _d1970-
245	1	4	_aThe tanning of America : _bhow hip-hop created a culture that rewrote the rules of the new economy / _cSteve Stoute with Mim Eichler Rivas.
260			_aNew York : _bGotham Books, _cc2011.
300			_axxx, 290 p. ; _c24 cm.
520			_aWhen Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion," based on shared experiences and values. This consumer is a mindset--not a race or age--that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes used by corporate America. Stoute believes there is a language gap that must be bridged in order to engage this market force, and this book provides that translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the power of popular culture is helping reinvigorate the American dream.--From publisher description.
650		0	_aMarketing _zUnited States.
650		0	_aHip-hop _zUnited States.
650		0	_aConsumers _zUnited States.
650		0	_aRap (Music)
650		0	_aHip-hop _xEconomic aspects.
650		0	_aHip-hop _xSocial aspects.
700	1		_aRivas, Mim Eichler.
948			_au333468
949			_aHF5415.1 .S76 2011 _wLC _c1 _hEY8Z _i33039001184158
596			_a1
903			_a20765
999			_c20765 _d20765