| 000 | 01225cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 2007001963 | ||
| 003 | DLC | ||
| 005 | 20190729103349.0 | ||
| 008 | 070122s2007 enka b 001 0 eng | ||
| 010 | _a 2007001963 | ||
| 020 | _a9780749449360 | ||
| 020 | _a0749449365 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHF5823 _b.S76 2007 |
| 082 | 0 | 0 |
_a659.1/13 _222 |
| 100 | 1 | _aSpringer, Paul. | |
| 245 | 1 | 0 |
_aAds to icons : _bhow advertising succeeds in a multimedia age / _cPaul Springer. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _cc2007. |
||
| 300 |
_axviii, 379 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [363]-367) and index. | ||
| 650 | 0 |
_aAdvertising _vCase studies. |
|
| 650 | 0 |
_aAdvertising campaigns _vCase studies. |
|
| 856 | 4 | 1 |
_zTable of contents only _uhttp://www.loc.gov/catdir/toc/ecip078/2007001963.html |
| 856 | 4 | 2 |
_zPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2007001963-d.html |
| 856 | 4 | 2 |
_zContributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0835/2007001963-b.html |
| 948 | _au186603 | ||
| 949 |
_hEY8Z _i33039001020196 |
||
| 596 | _a1 | ||
| 903 | _a12761 | ||
| 999 |
_c12761 _d12761 |
||