000			01816cam a2200409 a 4500
001			2006101945
003			DLC
005			20190729103345.0
008			061218s2007 nyu b 001 0 eng
010			_a 2006101945
020			_a9780307354099
020			_a0307354091
035			_a(OCoLC)ocm77116917
035			_a(OCoLC)77116917
040			_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dIEF _dYDXCP _dDLC
049			_aEY8Z
050	0	0	_aHF5415.55 _b.C37 2007
082	0	0	_a658.8 _222
100	1		_aCapon, Noel.
245	1	4	_aThe marketing mavens / _cNoel Capon.
250			_a1st ed.
260			_aNew York : _bCrown Business, _cc2007.
300			_ax, 307 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. [289]-293) and index.
505	0		_aThe new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.
650		0	_aRelationship marketing.
650		0	_aCustomer relations.
650		0	_aMarketing _xManagement.
856	4	1	_zTable of contents only _uhttp://www.loc.gov/catdir/toc/ecip076/2006101945.html
856	4	2	_zContributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2006101945-b.html
856	4	2	_zPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0735/2006101945-d.html
856	4	1	_zSample text _uhttp://www.loc.gov/catdir/enhancements/fy0804/2006101945-s.html
948			_au186545
949			_hEY8Z _i33039001019008
596			_a1
903			_a12713
999			_c12713 _d12713