| 000 | 01384cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 2007002332 | ||
| 003 | DLC | ||
| 005 | 20190729103344.0 | ||
| 008 | 070122s2008 mdua b 001 0 eng | ||
| 010 | _a 2007002332 | ||
| 020 | _a9780742554252 (cloth : alk. paper) | ||
| 020 | _a0742554252 (cloth : alk. paper) | ||
| 020 | _a9780742554269 (pbk. : alk. paper) | ||
| 020 | _a0742554260 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocm79861393 | ||
| 035 | _a(OCoLC)79861393 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dDLC |
||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHF5821 _b.B37 2008 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aBeard, Fred K., _d1957- |
|
| 245 | 1 | 0 |
_aHumor in the advertising business : _btheory, practice, and wit / _cFred K. Beard. |
| 260 |
_aLanham : _bRowman & Littlefield, _cc2008. |
||
| 300 |
_axiv, 205 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 183-188) and index. | ||
| 505 | 0 | _aHistoric attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy. | |
| 650 | 0 | _aHumor in advertising. | |
| 856 | 4 | 1 |
_zTable of contents only _uhttp://www.loc.gov/catdir/toc/ecip079/2007002332.html |
| 948 | _au186533 | ||
| 949 |
_hEY8Z _i33039001019313 |
||
| 596 | _a1 | ||
| 903 | _a12704 | ||
| 999 |
_c12704 _d12704 |
||