| 000 | 03293cam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 2006023957 | ||
| 003 | DLC | ||
| 005 | 20190729103250.0 | ||
| 008 | 060721s2006 enk b 001 0 eng | ||
| 010 | _a 2006023957 | ||
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| 035 | _a(OCoLC)ocm70698909 | ||
| 035 | _a(OCoLC)70698909 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBWKUK _dYDXCP _dUKM _dCVM _dBTCTA _dDLC |
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| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.A17 2006 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 100 | 1 | _aAdams, Karen. | |
| 245 | 1 | 3 |
_aAn introduction to market & social research : _bplanning & using research tools & techniques / _cKaren Adams & Ian Brace. |
| 246 | 3 | _aIntroduction to market and social research | |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2006. |
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| 300 |
_aiv, 154 p. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. [149]) and index. | ||
| 505 | 0 | _aIntroduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analyzing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide. | |
| 520 | _aAn Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defining research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analyzing research data; reporting and communicating research findings; developing your career in market research. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aBrace, Ian, _d1949- |
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| 856 | 4 | 1 |
_zTable of contents only _uhttp://www.loc.gov/catdir/toc/ecip0617/2006023957.html |
| 856 | 4 | 2 |
_zPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2006023957-d.html |
| 948 | _au184081 | ||
| 949 |
_hEY8Z _i33039001007128 |
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