000			01767cam a2200421Ia 4500
001			62880564
003			OCoLC
005			20190729103130.0
008			060112s2006 nyua b 001 0 eng d
020			_a0976697327
020			_a9780976697329
035			_a(OCoLC)62880564
040			_aUAB _cUAB _dNGU _dBAKER _dYDXCP _dLVB
049			_aEY8Z
050		4	_aHF5415.32 _b.C64 2006
100	1		_aCoffey, Timothy J.
245	1	0	_aMarketing to the new super consumer : _bmom & kid / _cTim Coffey, David Siegel and Greg Livingston.
246	3	0	_aMom & kid.
260			_aIthaca, NY : _bParamount Market Pub., _cc2006.
300			_ax, 221 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [203]-207) and index.
505	0		_aIntroducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples.
650		0	_aWomen consumers.
650		0	_aChild consumers.
650		0	_aConsumers _xResearch.
650		0	_aMarketing.
650		0	_aMarket segmentation.
650		6	_aConsommatrices.
650		6	_aEnfants consommateurs.
650		6	_aConsommateurs _xRecherche.
650		6	_aMarketing.
700	1		_aSiegel, David L.
700	1		_aLivingston, Gregory.
948			_au180022
949			_aHF5415.32 .C64 2006 _wLC _c1 _hEY8Z _i33039000888411
596			_a1
903			_a10951
999			_c10951 _d10951