000			02855cam a22003974a 4500
001			2005030517
003			DLC
005			20190729103118.0
008			051019s2006 enka 001 0 eng
010			_a 2005030517
020			_a0749445343
035			_a(OCoLC)ocm62133766
040			_aDLC _cDLC _dBWKUK _dOXF _dBAKER _dCRH _dDLC
041	1		_aeng _hger
042			_apcc
049			_aEY8Z
050	0	0	_aHF5415.32 _b.B6713 2006
082	0	0	_a339.4/7 _222
100	1		_aBosshart, David.
240	1	0	_aBillig. _lEnglish
245	1	0	_aCheap : _bthe real cost of the global trend for bargains, discounts & consumer choice / _cDavid Bosshart.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2006.
300			_avii, 197 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_a1. The Age of Cheap : why (almost) everything is getting cheaper -- Why the trend towards low-priced good is changing our lives : the link between prosperity, democracy and price orientation -- The four stages of development in customer behaviour -- The panorama of cheap -- 2. The axis of evil in the economy : Wal-Mart, China and the Internet -- The first axis : trade, Wal-Mart and the message, 'demand more for less!' -- The second axis : the manufacturers, China and the possibilities of global sourcing -- The third axis : the customer, the Internet and the global customer cartel -- Which factors are accelerating the trend? -- The dream becomes cheaper, the bulldozer rolls on -- 3. The Wal-Martization of our society : how we are all becoming Wal-Mart -- Why Wal-Mart concerns us all -- What is Wal-Martization? -- 4. The models for present-day rationalization : Aldification, McDonaldization, Starbuckification etc -- The rationalization models -- Why are these models so rational and so successful? -- 5. Faster, better, cheaper : intensified time markets drive the Age of Cheap -- Time as an economic factor -- The logic of increase (logic no. 1) -- Real markets mimic financial markets -- The neglect of personal resources : the logic of increase means higher hidden costs for the customer -- Differentiation logic (logic no. 2) : what happens when uncontrollable costs of side-effects exceed costs -- 6. No frills : on the illusions of the service economy -- 'Outsourcing to the customer" : the myths of services -- Marketing means selling goods : the myth of customer orientation -- 7. What is worth what? : prices in the Age of Cheap -- 8. The next chapter : the new normality in globalizing markets.
650		0	_aConsumers' preferences.
650		0	_aDiscount.
650		0	_aCost.
650		0	_aMarketing.
650		0	_aGlobalization.
856	4	1	_zTable of contents only _uhttp://www.loc.gov/catdir/toc/fy0611/2005030517.html
948			_au179626
949			_hEY8Z _i33039000826239
596			_a1
903			_a10806
999			_c10806 _d10806