TY - BOOK AU - Alfino,Mark AU - Caputo,John S. AU - Wynyard,Robin TI - McDonaldization revisited: critical essays on consumer culture SN - 0275958191 (alk. paper) AV - HF5415.32 .M395 1998 U1 - 306/.0973 21 PY - 1998/// CY - Westport, Conn. PB - Praeger KW - Consumer behavior KW - Consumption (Economics) KW - Fast food restaurants KW - Social aspects KW - Social structure N1 - Includes bibliographical references and index ER -