TY  - BOOK
AU  - Morgan,Tony
ED  - Credo Reference (Firm),
TI  - Visual merchandising: window and in-store displays for retail 
AV  - HF5845 .M67 2011
U1  - 659.157 23
PY  - 2011///
CY  - London, [England]
PB  - Laurence King
KW  - Display of merchandise
KW  - Show windows
KW  - Design
KW  - Merchandising
KW  - Case studies
N1  - Previous edition: 2008; Includes bibliographical references; Preface -- The History of Visual Merchandising -- The Role of a Visual Merchandiser -- The day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purhase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance, and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- The visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Acknowledgments; Access restricted to authorized users and institutions; Also available in print
N2  - A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers
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