TY  - BOOK
AU  - Davies,Eric
AU  - Smith,Nick
AU  - Salter,Brian
ED  - Credo Reference (Firm),
TI  - The ultimate marketing & PR book: understand your customers, master digital marketing, perfect public relations 
T2  - Teach yourself
SN  - 9781787856264
AV  - HF5415 .D285 2018
U1  - 658.8 23
PY  - 2018///
CY  - London [England]
PB  - Hodder & Stoughton
KW  - Marketing
KW  - Public relations
N1  - Part 1. Your marketing masterclass: Introduction; What is marketing? Marketing and the customer; Marketing information and marketing research; Strategic marketing; The marketing mix - product and price; The marketing mix - place; The marketing mix - promotion; Summary; 7 x 7 -- Part 2. Your digital marketing masterclass: Introduction; Building the ultimate sales website; SEO: The backbone of any digital marketing strategy; Social media marketing madness; Pay per click (PPC) simplified and explained; Mobile optimization and getting mobile users; Email marketing - why you should do it no matter what; Other marketing tricks and tips in the modern world; Summary; 7 x 7 -- Part 3. Your social media marketing masterclass: Introduction; Introduction to social media; Successful case studies; Getting started with social media marketing; Phase one of your social media takeover; Phase two of your social media takeover; Phase three: quality content creation; Managing, metrics and scaling up; Summary; 7 x 7 -- Part 4. Your public relations masterclass: Introduction; Who needs PR? External audiences; Dealing with the media; Social media; Practical pointers for powerful press releases; Marketing communications; Internal PR; Summary; 7 x 7 -- Answers; Access restricted to authorized users and institutions
N2  - The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible
UR  - https://ezp.idm.oclc.org/login?url=https://search.credoreference.com/content/title/hoddermpb?institutionId=5224
ER  -