TY  - BOOK
AU  - Greene,Jeremy A.
TI  - Generic: the unbranding of modern medicine 
SN  - 9781421414935
AV  - RM301 .G74 2014
U1  - 615/.1 23
PY  - 2014///]
CY  - Baltimore
PB  - Johns Hopkins University Press
KW  - Generic drugs
KW  - History
N1  - Includes bibliographical references and index; The same but not the same -- What's in a name? Ordering the world of cures ; The generic as critique of the brand -- No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity -- The sciences of similarity. Contests of equivalence ; The significance of differences -- Laws of substitution. Substitution as vice and virtue ; Universal exchange -- Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic -- The crisis of similarity
ER  -