TY - BOOK AU - Elias,Stephen AU - Stim,Richard TI - Trademark: legal care for your business & product name SN - 9781413319521 AV - KF3180.Z9 E43 2013 U1 - 346.7304/88 23 PY - 2013/// CY - Berkeley, California PB - Nolo KW - Trademarks KW - Law and legislation KW - United States KW - Popular works KW - Business names N1 - Includes index; A trademark primer -- Trademarks, domain names, and the Internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- If someone infringes your mark -- If someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book ER -