TY  - BOOK
AU  - McGowan,Bill
AU  - Bowman,Alisa
TI  - Pitch perfect: how to say it right the first time, every time 
SN  - 9780062273222 (hbk.)
AV  - HF5718.22 .M34 2014
U1  - 658.452 23
PY  - 2014///]
CY  - New York, NY
PB  - Harper Business, an imprint of HarperCollins Publishers
KW  - Business presentations
KW  - Interpersonal communication
N1  - The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you
N2  - Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want.  --Publishers description
ER  -