TY - BOOK AU - Bosler,Denise TI - Mastering type: the essential guide to typography for print and web design SN - 9781440313691 AV - Z246 .B68 2012 U1 - 686.22 PY - 2012/// CY - Cincinnati, Ohio PB - How Books KW - Graphic design (Typography) KW - Web typography N1 - Includes index; History : in the beginning there was communication ; Birth of the modern written language ; Uses of type ; Type and art ; Type moving forward ; Modern type design ; The next frontier -- Letter : Serif and sans serif ; Parts of a character ; Classification of letterforms ; Type styles ; Typeface design ; Designing with letters ; An interview with Ken Barber ; Letter gallery -- Word : Emotional type ; Choosing the right typeface ; Kerning ; Tracking ; Ligatures ; Case ; Numbers ; Legibility vs. readability ; Designing with words ; An interview with Holly Tienken ; Word gallery -- Sentence : Word spacing ; Leading ; Alignment ; Line length ; Punctuation ; Designing with sentences ; An interview with Jessica Hische ; Sentence gallery -- Paragraph : Visual tone ; Varying sizes ; Initial caps ; Complementary type pairs ; Type issues ; Designing with paragraphs ; An interview with Amanda Geisinger ; Paragraph gallery -- Page : Layout, design and communication ; Gestalt theory ; Relationships ; Grid ; Visual concept ; Designing with pages ; An interview with Steven Brower ; Page gallery -- Screen : Going digital ; Electronic media ; Layout ; Effective typography ; Designing for screen ; An interview with Jason Santa Maria ; Screen gallery -- Appendix : The evolution of type hierarchy in interactive design's transformation to traditional media ER -