Bosler, Denise.

Mastering type : the essential guide to typography for print and web design / Denise Bosler. - 1st ed. - Cincinnati, Ohio : How Books, c2012. - 233 p. : ill. (chiefly col.) ; 26 cm.

Includes index.

History : in the beginning there was communication ; Birth of the modern written language ; Uses of type ; Type and art ; Type moving forward ; Modern type design ; The next frontier -- Letter : Serif and sans serif ; Parts of a character ; Classification of letterforms ; Type styles ; Typeface design ; Designing with letters ; An interview with Ken Barber ; Letter gallery -- Word : Emotional type ; Choosing the right typeface ; Kerning ; Tracking ; Ligatures ; Case ; Numbers ; Legibility vs. readability ; Designing with words ; An interview with Holly Tienken ; Word gallery -- Sentence : Word spacing ; Leading ; Alignment ; Line length ; Punctuation ; Designing with sentences ; An interview with Jessica Hische ; Sentence gallery -- Paragraph : Visual tone ; Varying sizes ; Initial caps ; Complementary type pairs ; Type issues ; Designing with paragraphs ; An interview with Amanda Geisinger ; Paragraph gallery -- Page : Layout, design and communication ; Gestalt theory ; Relationships ; Grid ; Visual concept ; Designing with pages ; An interview with Steven Brower ; Page gallery -- Screen : Going digital ; Electronic media ; Layout ; Effective typography ; Designing for screen ; An interview with Jason Santa Maria ; Screen gallery -- Appendix : The evolution of type hierarchy in interactive design's transformation to traditional media.

9781440313691 1440313695


Graphic design (Typography)
Web typography.

Z246 / .B68 2012

686.22 / BOSLER, 2012