Mlodinow, Leonard, 1954-

Subliminal : how your unconscious mind rules your behavior / Leonard Mlodinow. - 1st Vintage books ed. - New York : Vintage Books, c2012. - viii, 260 p. : ill. ; 25 cm.

The Two-Tiered Brain. The new unconscious ; Senses plus mind equals reality ; Remembering and forgetting ; The importance of being social. -- The Social Unconscious. Reading people ; Judging people by their covers ; Sorting people and things ; In-groups and out-groups ; Feelings ; Self.

Includes bibliographical references (p. [223]-247) and index.

9780307472250 (pbk.)

2011048098


Subconsciousness.

BF315 / .M56 2012

154.2