TY - BOOK AU - Thornton,Davi Johnson TI - Brain culture: neuroscience and popular media SN - 9780813550121 (hardcover : alk. paper) AV - RC343 .T563 2011 U1 - 616.8 22 PY - 2011/// CY - New Brunswick, N.J. PB - Rutgers University Press KW - Neurosciences KW - Science in popular culture KW - Science in mass media N1 - Includes bibliographical references (p. 183-189) and index; The rhetorical brain -- Visualizing the new brain -- "How do you know unless you look?" : practical neuroscience and brain-based self-help -- Babies, blank slates, and brain building -- Pills, power, and the neuroscience of everyday life -- Mental health care, the rhetoric of recovery, and entrepreneurial lives -- The brain is the frontier : the subjectifications of neuroscience ER -