Brain culture : neuroscience and popular media /
Davi Johnson Thornton.
- New Brunswick, N.J. : Rutgers University Press, c2011.
- vii, 199 p. : ill. ; 24 cm.
Includes bibliographical references (p. 183-189) and index.
The rhetorical brain -- Visualizing the new brain -- "How do you know unless you look?" : practical neuroscience and brain-based self-help -- Babies, blank slates, and brain building -- Pills, power, and the neuroscience of everyday life -- Mental health care, the rhetoric of recovery, and entrepreneurial lives -- The brain is the frontier : the subjectifications of neuroscience.