TY  - BOOK
AU  - Rosenberg,Tina
TI  - Join the club: how peer pressure can transform the world 
SN  - 9780393068580 (hardcover)
AV  - HM831 .R67 2011
U1  - 303.48/4 22
PY  - 2011///
CY  - New York
PB  - W.W. Norton & Co.
KW  - Social change
KW  - Peer pressure
KW  - Social groups
N1  - Includes bibliographical references (p. [371]-379) and index; Turning positive -- The empire of irrationality -- Righteous rebels -- Corporate tools -- The calculus club -- Angels of change -- A problem that has no name -- The party -- The judo of fear -- Next
N2  - In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic
ER  -