Belasco, Warren James.

Appetite for change : how the counterculture took on the food industry / Warren J. Belasco. - 2nd updated ed. - Ithaca : Cornell University Press, 2007. - xi, 327 p. ; 24 cm.

Includes bibliographical references (p. [259]-313) and index.

An edible dynamic -- Radical consumerism -- Radical therapy -- Organic force -- The orthodox defense -- The mess in Washington -- The press -- Opportunism in the marketplace -- Straddling the contradictions -- A healthy foods portfolio -- Looking backward, and forward.

0801473292 (pbk. : alk. paper) 9780801473296 (pbk. : alk. paper)

2006029851


Natural foods industry--United States.
Food industry and trade--United States.
Subculture--United States.
Consumers--United States.

HD9005 / .B44 2007

338.4/76413020973