Kaden, Robert J.

Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden. - London ; Philadelphia : Kogan Page, 2006. - xiv, [233] p. ; 24 cm.

Includes bibliographical references (p. [233]) and index.

0749445742

2005033282


Marketing research.
Small business--Management.

HF5415.2 / .K24 2006

658.8/3