TY - BOOK AU - Scranton,Philip TI - Beauty and business: commerce, gender, and culture in modern America SN - 0415926661 AV - HF3031 .B42 2000 U1 - 391.6/0973 21 PY - 2000/// CY - New York PB - Routledge KW - Beauty, Personal KW - United States KW - History KW - Clothing trade KW - Fashion KW - Commerce N1 - Includes bibliographical references and index; On Beauty ... and the History of Business / Kathy Peiss. PART 1: IMAGES AND REFORMS : "Any Desired Length": Negotiating Gender Through Sports Clothing, 1870-1925 / Sarah A. Gordon -- Questionable Beauty: The Dangers and Delights of the Cigarette in American Society, 1880-1930 / Nancy Bowman -- Collars and Consumers: Changing Images of American Manliness and Beauty / Carole Turbin -- "Fighting the Corsetless Evil": Shaping Corsets and Cultures, 1900-1930 / Jill Fields. PART 2: BUSINESS AND WORK : A Depression-Proof Business Strategy: The California Perfume Company's Motivational Literature / Katina L. Manko -- "I Had My Own Business ... So I Didn't Have to Worry": Beauty Salons, Beauty Culturists and the Politics of African-American Female Entrepreneurship / Tiffany Melissa Gill -- "At the Curve Exchange": Postwar Beauty Culture and Working Women at Maidenform / Vicki Howard -- Estee Lauder: Self- Definition and the Modern Cosmetics Market / Nancy Koehn. PART 3: CONSTRUCTING COMMODIITIES : Black is Profitable: The Commodification of the Afro, 1960-1975 / Susannah Walker -- "Loveliest Daughter of Our Ancient Cathay!": Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A Beauty Pagent / Judy Tzu-Chun Wu -- Hiding the Scars: History of Breast Prostheses After Mastectomy Since 1945 / Kirsten E. Gardner ER -