TY  - BOOK
AU  - Murphy,Patrick E.
TI  - Ethical marketing
SN  - 0131848143
AV  - HF5415 .E796 2005
U1  - 174/.96588 22
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Moral and ethical aspects
N1  - Includes bibliographical references (p. 248-257) and index; Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing
ER  -