TY  - BOOK
AU  - Jacobson,Lisa
TI  - Raising consumers: children and the American mass market in the early twentieth century 
SN  - 0231113889 (cloth : alk. paper)
AV  - HF5415.33.U6 J33 2004
U1  - 339.4/7/0830973 22
PY  - 2004///
CY  - New York
PB  - Columbia University Press
KW  - Child consumers
KW  - United States
KW  - History
KW  - 20th century
KW  - Market segmentation
KW  - Target marketing
KW  - Advertising and children
N1  - Includes bibliographical references (p. [227]-281) and index; Ch. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression
ER  -