TY - BOOK AU - Jacobson,Lisa TI - Raising consumers: children and the American mass market in the early twentieth century SN - 0231113889 (cloth : alk. paper) AV - HF5415.33.U6 J33 2004 U1 - 339.4/7/0830973 22 PY - 2004/// CY - New York PB - Columbia University Press KW - Child consumers KW - United States KW - History KW - 20th century KW - Market segmentation KW - Target marketing KW - Advertising and children N1 - Includes bibliographical references (p. [227]-281) and index; Ch. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression ER -