TY  - BOOK
AU  - Rovell,Darren
TI  - First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon 
SN  - 0814472990
AV  - HD9348.U54 G38 2006
U1  - 381/.4564126 22
PY  - 2006///
CY  - New York, NY
PB  - American Management Association
KW  - Gatorade (Firm)
KW  - Beverage industry
KW  - United States
N1  - Includes bibliographical references (p. [231]-238) and index; Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics
UR  - http://www.loc.gov/catdir/toc/ecip0512/2005013242.html
ER  -