Rovell, Darren,  1978- <br/><br/>
First in thirst :  how Gatorade turned the science of sweat into a cultural phenomenon / 
Darren Rovell. 
 - New York, NY :  American Management Association,  c2006. 
 - x, 243 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [231]-238) and index. 
<br/><br/>Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics. 
<br/><br/><label>ISBN: </label>0814472990 
<br/><br/><label>LCCN: </label>2005013242 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Gatorade (Firm)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Beverage industry--United States.
<br/><br/><label>LC Class. No.: </label>HD9348.U54  / G38 2006 
<br/><br/><label>Dewey Class. No.: </label>381/.4564126