TY  - BOOK
AU  - Jackson,Ira A.
AU  - Nelson,Jane
TI  - Profits with principles: seven strategies for delivering value with values 
SN  - 0385501633
AV  - HF5387 .J2946 2004
U1  - 658.4/08 22
PY  - 2004///
CY  - New York
PB  - Currency/Doubleday
KW  - Business ethics
KW  - Social responsibility of business
KW  - Corporate profits
KW  - Moral and ethical aspects
KW  - Corporations
KW  - International business enterprises
KW  - Corporate governance
KW  - Values
N1  - Includes bibliographical references (p. [351]-371) and index; PART ONE: DOING BUSINESS IN A TURBULENT WORLD: 1. Capitalism Rules ... But Needs New Rules -- 2. Building Tomorrow's Competitive Advantage Today.  PART TWO: PUTTING PRINCIPLES INTO PRACTICE: How Companies Are Mastering the New Rules of the Game -- Principle #1: Harness Innovation for Public Good -- Principle #2: Put People at the Center -- Principle #3: Spread Economic Opportunity -- Principle #4: Engage In New Alliances -- Principle #5: Be Performance-Driven In Everything -- Principle #6: Practice Superior Governance -- Principle #7: Pursue Purpose Beyond Profit -- Conclusion Building Wealth for Companies, Countries, and Communities
N2  - Publisher description:    In the wake of business scandals at Enron, Arthur Andersen, Global Crossing, Tyco-the list grows daily-there is an increasing sense among employees, executives, investors, and the public that the "anything goes" culture of the New Economy is over. Today, businesses must act responsibly, transparently, and with integrity.    Using in-depth case studies and examples from over 50 companies that range from Starbucks to Citigroup, General Motors to General Electric, DuPont to Dell, Ira A. Jackson, former director of the Center for Business and Government at Harvard's Kennedy School, shows the quantifiable and enduring business advantage to "doing the right thing." Companies that give back to their employees and society-focusing on values and purpose as well as profitability-often gain commpetitive advantage and improve their brand image, consumer loyalty, and employee satisfaction.    Identifying seven principles of making values integral to business processes and practices, PROFITS WITH PRINCIPLES opens the door to a new kind of capitalism, providing a wealth of practical recommendations companies of all sizes can model their own efforts after
UR  - http://www.loc.gov/catdir/bios/random055/2003068849.html
UR  - http://www.loc.gov/catdir/samples/random051/2003068849.html
ER  -