TY  - BOOK
AU  - Rouch,Lawrence L.
TI  - The Vernor's story: from gnomes to now 
SN  - 0472066978 (pbk. : acidfree paper)
AV  - HD9349.S634 V477 2003
U1  - 338.4/766362/0973 22
PY  - 2003///
CY  - Ann Arbor
PB  - University of Michigan Press
KW  - Vernor's (Firm)
KW  - History
KW  - Soft drink industry
KW  - United States
N1  - 2004 Michigan Notable Book; Includes bibliographical references (p. 123-126)
N2  - Publisher description:  With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale-a drink that shook the local beverage world and one that's still a player in the ultra-competitive beverage industry.   Observing nearly a century and a half of this great American thirst quencher, The Vernor's Story tells the tale of Vernor's passionate drive to make his brew the ginger ale of choice in the then fledgling business of carbonated soft drinks.   Ginger ale connoisseurs love "deliciously different" Vernor's for its distinctive gingery flavor and unique packaging. And for Vernor's fans everywhere, The Vernor's Story marks a nostalgic revival of interest in this important piece of Americana-a Detroit original and great American success story!
ER  -