Nagle, Thomas T.,  1951- <br/><br/>
The strategy and tactics of pricing :  a guide to profitable decision making / 
Thomas T. Nagle, Reed K. Holden. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2002. 
 - xxi, 398 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>013026248X 
<br/><br/><label>LCCN: </label>2001036857 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5416.5  / .N34 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8/16