TY  - BOOK
AU  - Strauss,Steven D.
TI  - The big idea: how business innovators get great ideas to market 
SN  - 0793148375 (pbk.)
AV  - HF5415.153 .S768 2002
U1  - 658.5/75 21
PY  - 2002///
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - New products
KW  - Marketing
N1  - Includes bibliographical references (p. 221-222) and index
ER  -