TY  - BOOK
AU  - Frank,Thomas
TI  - The conquest of cool: business culture, counterculture, and the rise of hip consumerism 
SN  - 0226259919 (alk. paper)
AV  - HF5415.1 .F72 1997
U1  - 381.3/0973/0904 21
PY  - 1997///
CY  - Chicago
PB  - University of Chicago Press
KW  - Marketing
KW  - United States
KW  - History
KW  - 20th century
KW  - Advertising
KW  - Advertising and youth
KW  - Consumer behavior
KW  - Subculture
KW  - Social conditions
KW  - 1960-1980
KW  - 1980-
N1  - Includes bibliographical references (p. 245-272) and index
ER  -