TY  - BOOK
AU  - Locke,Christopher
TI  - Gonzo marketing: winning through worst practices 
SN  - 0738204080
AV  - HF5415.1265 .L63 2001
U1  - 658.8 21
PY  - 2001///
CY  - Cambridge, MA
PB  - Perseus Pub.
KW  - Internet marketing
KW  - Electronic commerce
KW  - Customer relations
KW  - Techonological innovations
N1  - "Bits and pieces of this book first appeared in different form ... in various hardcopy and online  publications"--P. ix; Includes bibliographical references and index
ER  -