TY  - BOOK
AU  - Smith,D.V.L.
AU  - Fletcher,J.H.
TI  - Inside information: making sense of marketing data 
SN  - 0471495433
AV  - HF5415.2 .S56 2001
PY  - 2001///
CY  - Chichester ; New York
PB  - John Wiley & Sons
KW  - Marketing research
KW  - Qualitative research
KW  - Statistics
N1  - Includes bibliographical references and index
ER  -