Smith, D. V. L. <br/><br/>
Inside information :  making sense of marketing data / 
D.V.L. Smith & J.H. Fletcher. 
 - Chichester ; New York :  John Wiley & Sons,  c2001. 
 - xi, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471495433 
<br/><br/><label>LCCN: </label>2001272456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative research.<br/>Statistics.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .S56 2001