Clancy, Kevin J.,  1942- <br/><br/>
Counterintuitive marketing :  achieve great results using uncommon sense / 
Kevin J. Clancy and Peter C. Krieg. 
 - New York :  Free Press,  c2000. 
 - xiii, 350 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0684855550 
<br/><br/><label>LCCN: </label>00055109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C5277 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8