TY  - BOOK
AU  - Kotler,Philip
TI  - Advancing the common good: strategies for business, governments, and nonprofits 
SN  - 1440872449
AV  - JC330.15 .K68 2019
U1  - 658.4/012 23
PY  - 2019///]
CY  - Santa Barbara, California
PB  - Praeger
KW  - Common good
KW  - Public interest
KW  - Social action
KW  - Social policy
N1  - Includes bibliographical references and index; Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
ER  -