TY  - BOOK
AU  - Einstein,Mara
TI  - Black ops advertising: native ads, content marketing, and the covert world of the digital sell 
SN  - 194486900X
AV  - HF5811 .E36 2016
PY  - 2016///]
CY  - New York
PB  - OR Books
KW  - Advertising
KW  - History
N1  - Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death
ER  -