The revenge of analog : real things and why they matter /
David Sax.
- First Edition.
- xix, 282 pages ; 25 cm
Includes bibliographical references (pages 247-259) and index.
Part I: The revenge of analog things. The revenge of vinyl ; The revenge of paper ; The revenge of film ; The revenge of board games -- Part II: The revenge of analog ideas. The revenge of print ; The revenge of retail ; The revenge of work ; The revenge of school ; The revenge of analog, in digital -- Epilogue: The revenge of summer.
"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business. Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world--not on a screen"--