TY  - BOOK
AU  - Benartzi,Shlomo
AU  - Lehrer,Jonah
TI  - The smarter screen: surprising ways to influence and improve online behavior 
SN  - 1591847869
AV  - HF5415.32 .B46 2015
U1  - 658.8/342 23
PY  - 2015///]
CY  - New York, New York
PB  - Portfolio/Penguin
KW  - Decision making
KW  - Consumer behavior
KW  - Internet
KW  - Neuroeconomics
N1  - Includes bibliographical references (pages 215-238) and index; Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools
N2  - "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList
ER  -