TY  - BOOK
AU  - Whitworth,Joe
TI  - Quantified: redefining conservation for the next economy 
SN  - 161091614X
AV  - HC79.E5 W495 2015
U1  - 333.7/2 23
PY  - 2015///]
CY  - Washington, Covelo, London
PB  - Island Press
KW  - Environmental economics
KW  - Environmental policy
KW  - Sustainable agriculture
KW  - Environmentalism
KW  - Economic aspects
KW  - Water conservation
N1  - Includes bibliographical references and index
N2  - "Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn't have to be this way. In fact, it can't be this way if we are to maintain our economy, let alone our health or the planet's. In Quantified, Whitworth draws lessons from the world's most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions." --
ER  -