Whitworth, Joe, <br/><br/>
Quantified :  redefining conservation for the next economy / 
 Redefining conservation for the next economy. 
Joe Whitworth. 
 - xv, 230 pages :  illustrations, maps ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn't have to be this way. In fact, it can't be this way if we are to maintain our economy, let alone our health or the planet's. In Quantified, Whitworth draws lessons from the world's most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions." -- 
<br/><br/><label>ISBN: </label>161091614X 9781610916141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Environmental economics.<br/>Environmental policy.<br/>Sustainable agriculture.<br/>Environmentalism--Economic aspects.<br/>Water conservation.
<br/><br/><label>LC Class. No.: </label>HC79.E5  / W495 2015 
<br/><br/><label>Dewey Class. No.: </label>333.7/2